PLATEFORMES : YouTube durcit son algorithme Shorts face au « clipping » et aux contenus réutilisés
Actualités
Dans une note transmise aux créateurs, YouTube annonce une mise à jour d'ampleur de ses systèmes de recommandation pour le flux Shorts. La plateforme va désormais réduire la portée des vidéos ré-uploadées ou agrégées depuis d'autres chaînes sans valeur ajoutée significative.
L'objectif affiché est d'endiguer la prolifération du clipping passif et des rééditions superficielles (simples modifications techniques, filtres ou modèles automatisés). YouTube exige désormais des créateurs qu'ils apportent une réelle transformation créative à travers du commentaire original, un montage singulier ou un travail de storytelling. Les chaînes fondées sur la simple rediffusion de contenus tiers verront leur distribution drastiquement freinée dans le flux Shorts.
🚨 MAJOR ANNOUNCEMENT: YouTube will start prioritizing original content and reducing re-uploads (RIP clipping) YouTube has just announced one of the most impactful changes to its short-form… | Mario Joos | 74 comments
🚨 MAJOR ANNOUNCEMENT: YouTube will start prioritizing original content and reducing re-uploads (RIP clipping) YouTube has just announced one of the most impactful changes to its short-form algorithm. Its recommendation systems (the algorithm) will start to further prioritize original content and reduce the reach of content re-uploaded from other creators without adding anything of your own. They highlight this shift toward originality, where channels with primarily re-uploaded content will see less distribution within the Shorts feed. It also seems like they’re really trying to put the focus on content with real value, while highlighting that YouTube doesn’t want as many “minor technical edits” or “template-based” changes. Which is basically all that clipping was in this industry. Overall, while this will piss off some people whose entire careers were built on the premise of other people’s content (mostly clippers), the change itself is amazing and will finally address the overall quality issue we’ve been seeing. | 74 comments on LinkedIn
Mario Joos
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